Internet Marketing in Business Essay

Learning Outcomes1. Know what role earnings merchandising has deep down a modern market context 2. Understand the benefits of mesh marketing to customers 3. Understand the opportunities offered to argumentes by lucre marketing 4. Understand the challenges faced by businesses apply meshing marketing This assignment is my own swear out. If I have peeed with someone else or have received help I have shown this clearly in my work. I have enforcen credit entrys for all quotations and materials from the work of other people.Student signature.. Date . print CriteriaPassCriteria to be metP1 see the role cyberspace marketing has within a modern marketing context P2 describe how selected systems accustom internet marketing P3 explain the benefits to customers of a business using internet marketing P4 describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business P5 explain how internet marketing has made a sel ected business more efficient, effective and boffo P6 explain the challenges of globalisation facing a selectedbusiness when using the internet as a marketing toolMeritCriteria to be metM1 analyse the benefits of internet marketing to customersM2 analyse the marketing opportunities and challenges faced by a selected business when using internet marketingDistinctionCriteria to be metD1 evaluate the effectiveness of internet marketing in meeting customer require for a selected businessimplant English SkillsEmbedded Maths SkillsSpeaking and listening make a rangeof contributions to discussions and makeeffective presentations in a wide rangeof contexts (giving presentations).Writing write documents, including extended writing pieces, communicating in fix upion, ideas and opinions, effectively and persuasively (writing reports). translation of numerical dataProduction of charts and tables from dataIntra/Extrapolation of data to new situationsCreation of end studiesThe Scenario1. You leave behind work in teams of three (maximum) people. Working individually isallowed. 2. Each member of the team will keep a reflective diary logging their input into the team work which will be presented alongside their recite at the end of the assignment. 3. Your team is acting as a consultancy for a business which is considering expanding their operations online. Your coursework will consist of the advice that you give this company. 4. Your will make FOUR deliverancees to this company, addressing the information call for in the following briefs. 5. The format of the pitch is yours to decide. It must be a format which can be reviewed by a trio party of necessary. Possible formats could involve a written report, a presentation, a portfolio of evidence, a video or a recorded structured question and answer session etc. You are not required to use the same format to answer each brief. outline ONE P1, P2Using examples from businesses with established online presences, describe the changes that internet marketing has delivered to the modern marketing concept, how the internet complements the traditional operations of these businesses and what benefits this use of the internet delivers for the businesses.Your pitch should include(P1) how using the internet has changed the way companies interact with their customers (P1) which tools have been introduced to enable marketing on the internet (P1) how companies ascertain the wants and needs of the customer using the internet (P2) examples of how these tools are used by a yield of businesses to market to customers (P2) examples of best practice in using the internet for marketing (P2) how internet marketing is unified with more traditional marketing mediaBRIEF TWO P3, M1Carry out primary and secondary question into the customer experience of marketing on the internet and present the benefits that have been deliveredto these customers. This brief must be informed by actual experiences and should take into acco unt both positive and negative responses from customers.Your pitch should include(P3) examples of benefits to customers that have come as a result of internet marketing (P3) positive and negative upshot studies of customer experiences of internet marketing (M1) analyse how internet marketing builds on conventional offline marketing practices. (M1) give a detailed explanation of the effect use of internet marketing tools to enhance the customer experience.BRIEF THREE P4, P5, P6, M2Present the client with a guide to the practical methodology of marketing online. This should include reference to marketing strategy, including but not limited to the marketing mix, the changes to operations which will result in greater effectiveness and efficiency and the impact of moving from a local to a global business audience. It should excessively detail the challenges that would face the business and make recommendations on how to overcome them.Your pitch should include(P4) an outline of the ben efits and opportunities for an organisation of using internet marketing. (P4) a case study of an organisation which uses internet marketing which details their usage, using the marketing mix as a framework. (P5) an explanation of efficiency gains that can be achieved through the use of internet marketing. (P5) examples of the usage of internet marketing techniques to achieve effective and successful outcomes for organisations. (P6) examples of the impact of globalisation on organisations that use the internet for marketing. (P6) how do businesses modify their online presence to suit a global audience? (M2) an epitome of the opportunities and challenges that internet marketing creates for an organisation. (M2) detailed examples of instances where organisations haveovercome these challenges.BRIEF FOUR D1Present a case study of an existing business which has introduced an online marketing and/or sales function and evaluate the impact that internet marketing has had on the organisatio n and its customers. This brief also requires you to identify the needs of the customers and detail how they have been address by internet marketing.Your final pitch should include(D1) a detailed case study of a selected business showing how they use internet marketing to achieve their aims and objectives. (D1) a detailed explanation of the wants and needs of the customers of the business. (D1) an explanation of how the use of internet marketing meets these wants and needs. (D1) an explanation of how the use of internet marketing fails to meet these wants and needs. (D1) recommendations of how the selected business could improve their internet marketing to become more efficient and effective, justified with examples of best practice and innovators in the area.RESUBMISSION FEEDBACK/DATESUMMATIVE FEEDBACKSTUDENT REFLECTIONUNIT GRADEGrade(please circle)Points(please circle)P / M / D70/ 80/ 90Learner DeclarationName & SignatureI certify that the work submitted for this assignment is my own work. I have clearly referenced any sources used in the work. I understand that false declaration is a form of malpractice.Tutor Signature Date